Kristy Chong – 9 most influential female entrepreneurs 2017

Kristy Chong – 9 most influential female entrepreneurs 2017

Portfolio CEO Kristy Chong of ModiBodi has been named one of Australia’s nine most influential female entrepreneurs 2017


Kristy Chong, founder of Modibodi

​After the birth of Kristy Chong’s second child she started training for a marathon and “came to the understanding that regular underwear was failing women”.

Chong realised she was going to have to come up with a solution herself and so spent eight months developing the fibre technology behind Modibodi, which specialises in leak-proof underwear for active women.

​”It can keep a woman dry and fresh and be used as a back-up or total replacement to disposable hygiene,” Chong says.  She launched Modibodi in 2015 and since then has sold more than 40,000 garments online and through Turnover this year is estimated to hit $3 million.

Modibodi made headlines launching a campaign featuring Paralympic athlete Rae Anderson. Anderson is the first person with a disability to become an ambassador for an underwear company.

Biggest influences: “I’m involved in the Head over Heels network, which has been an awesome resource for me. It’s been the best resource I’ve been a part of as an entrepreneur.  I’m also an alumni of Springboard. Those type of networks where you can turn to people and people have your back make all the difference.”

How I influence others: “I’m at the very early stages of my business so I give back within the communities that I’m in. I try to help other entrepreneurs where I can especially because I have a marketing and communications background. It’s a focus for me in the future, I want to give back to other women.”


This article appeared in the Sydney Morning Herald on the 6th of March, 2016

Read the full article here

Heads Over Heels

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