Vanessa Wilson – StorReduce


Vanessa Wilson – StorReduce

 What’s your company’s point of difference?

StorReduce is the 1st software in the cloud where, with one click, you can reduce your storage costs by up to 95%

 How did Heads Over Heels provide practical support?

Heads Over Heels is different – they put me in a room at board level with Australian & International Connections

What is the single biggest thing that helped you grow?

External validation from the right people gave me huge confidence. I’d learned it was crazy to do the tech first without checking the market and they helped ‘prove it out’

 Who or what were your “connections for growth”?

Heads Over Heels connected us to the Global Head of Big Data at McKinsey’s, the Global Head of Technology at Deutsche Bank, plus the Head of Storage of Big Bank, a big data company. Heads Over Heels also put me in contact with investors who helped with a large chunk of my Angel round

 Can you take us inside a “huddle”?

It’s a blur – a whirlwind of help coming at you from people you could only hope to get connected to. It’s really smartly done.

What one thing would you do differently?

Recognise that “failure is good” and know that you need to do a few start-ups to get it right

 What advice would you offer the women following you?

  • Get up and pitch earlier, in fact do everything a year earlier because people want to help you!
  • Do Heads Over Heels because it adds amazing value to your go to market strategy
  • Choose your investors wisely
  • Give back, give talks, instil confidence


Anything else?

Yes, I noticed in the US it’s all about your brand. They assume the tech is there and want to know your point of difference from a marketing perspective

Heads Over Heels


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